You’ve Built a Business.
Now Let’s Build Something Bigger.
Growing a business is one thing. Scaling it into a profitable, sustainable company that doesn’t depend on you for every decision is something entirely different.
I’ve spent more than 25 years in sales, marketing, business development, and entrepreneurship. Throughout my career, I’ve personally participated in over $550 million in digital marketing sales and built Rare Blue Moon Marketing into a multimillion dollar marketing agency.
I’ve experienced the challenges that come with growing a business firsthand. Hiring the wrong people, building sales teams, managing cash flow, creating processes, retaining clients, and figuring out how to grow without sacrificing profitability.
Today, I consult with business owners across multiple industries, with a particular specialization in helping marketing agency owners scale their operations, increase revenue, and build stronger, more profitable companies.
I’m not here to teach you theories I’ve read in a book. I’m here to share what I’ve actually done.
WHO I WORK WITH
Business Owners Ready for Their Next Level
Whether you’re generating $500,000 annually or running a multimillion dollar organization, growth brings challenges that require experience, strategy, and execution.
I work with entrepreneurs and established business owners who want to improve their sales, marketing, leadership, profitability, and overall operations.
My consulting focuses on identifying what’s preventing your business from growing and developing practical strategies to overcome those obstacles.
Marketing Agency Owners Looking to Scale
This is where I bring particularly deep experience.
I’ve spent more than two decades in the digital marketing industry, helping businesses generate revenue while building and managing agency operations myself.
I understand the challenges agency owners face because I’ve dealt with them personally.
You might be great at delivering marketing services but struggle to consistently acquire clients.
Maybe you’re generating revenue but can’t seem to increase profitability.
Perhaps you’ve built an agency doing $1 million or $2 million annually but can’t figure out how to reach $5 million or $10 million.
Or maybe you’re simply exhausted because everything in your business depends on you.
I’ve been there. And I can help you navigate the next stage of growth.
WHAT WE WORK ON
Sales Strategy & Revenue Growth
Revenue is the lifeblood of every business.
With more than $550 million in digital marketing sales experience, sales strategy is one of the areas where I can provide the greatest value.
We can work on improving your sales process, developing stronger offers, increasing closing percentages, building outbound prospecting systems, structuring sales teams, and creating more predictable revenue.
The goal isn’t simply generating more leads. It’s building a sales organization capable of consistently converting opportunities into profitable customers.
Marketing & Customer Acquisition
Most businesses don’t have a growth problem. They have a customer acquisition problem.
We’ll examine how your business generates opportunities and identify ways to improve both the quality and consistency of your pipeline.
This can include digital advertising, organic content, search engine optimization, AI search visibility, personal branding, referral strategies, and overall marketing positioning.
As the founder of a full service digital marketing agency, I bring both strategic knowledge and real world experience to these conversations.
Scaling Marketing Agencies
For marketing agency owners, consulting can go significantly deeper.
We’ll explore the systems required to transform an agency from an owner dependent operation into a scalable organization.
Potential areas of focus include:
- Client acquisition and sales team development
- Service pricing, packaging, and profitability
- Account management and client retention
- Fulfillment processes and operational efficiency
- Hiring, compensation, and organizational structure
- Recurring revenue growth and client lifetime value
- Leadership development and delegation
- Automation, artificial intelligence, and reducing operational costs
- Creating processes that allow the business to grow without the owner managing everything
The objective is to build an agency that’s not just bigger, but more profitable, organized, and valuable.
Leadership, Hiring & Building Teams
One of the biggest transitions entrepreneurs face is going from doing everything themselves to leading an organization.
Hiring talented people is only part of the equation.
You also need accountability, expectations, compensation structures, performance management, and a culture that supports growth.
I help business owners think through how to build teams that generate results without requiring constant supervision.
Profitability & Operational Efficiency
More revenue doesn’t always mean more money.
I’ve seen businesses grow dramatically while their owners become increasingly stressed and their profit margins disappear.
We can examine pricing, expenses, staffing, fulfillment costs, technology, and organizational efficiency to identify opportunities for improvement.
The goal is to ensure your business becomes financially stronger as it grows.
Personal Branding & Business Authority
In today’s business environment, people increasingly want to know who’s behind the company.
Building a recognizable personal brand can create opportunities for customer acquisition, partnerships, recruiting, speaking engagements, and business development.
Through my experience building Rare Blue Moon Marketing, the Gold Coast Podcast, and my own personal brand, I can help entrepreneurs develop strategies that turn their reputation and expertise into meaningful business opportunities.
WHY WORK WITH ERIC?
Real Experience. Real Businesses. Real Results.
There is no shortage of business coaches selling courses, masterminds, and advice.
But there’s a significant difference between teaching business concepts and actually building companies.
I’ve spent my career in the trenches.
- I’ve personally participated in more than $550 million in digital marketing sales.
- I’ve built a multimillion dollar marketing agency.
- I’ve hired and managed salespeople, marketers, account managers, and operational teams.
- I’ve negotiated thousands of business opportunities, worked through difficult client relationships, navigated hiring challenges, and made expensive mistakes along the way.
And perhaps most importantly, I’m still actively operating and growing businesses today.
I’m not consulting because I used to be in business. I’m consulting while I’m still in business.
That distinction matters.
My perspective comes from decades of experience combined with the challenges and opportunities entrepreneurs are facing right now.
MY APPROACH TO CONSULTING
No Cookie Cutter Advice. No Motivational Fluff.
Every business is different.
Some companies need a better sales process.
Others need stronger leadership, improved marketing, more efficient operations, or an entirely different approach to scaling.
My consulting starts with understanding your business, your goals, your challenges, and the opportunities you may be overlooking.
From there, we focus on practical strategies you can implement.
Depending on your needs, our work may involve business strategy sessions, sales process evaluations, operational reviews, leadership guidance, marketing assessments, and ongoing strategic advisory.
I’m direct with my feedback.
If I think you’re making a mistake, I’ll tell you.
If I see an opportunity you’re overlooking, we’ll discuss it.
And if I believe your current approach is preventing you from growing, I’ll challenge you to think differently.
You don’t need someone to tell you what you want to hear. You need someone who can help you see what you’re missing.
CONSULTING OPTIONS
Private Business Strategy Sessions
Focused consulting for entrepreneurs who need experienced outside perspective on specific business challenges.
These sessions are designed to examine your current situation, identify opportunities, and develop actionable strategies around growth, sales, marketing, or operations.
Marketing Agency Growth Consulting
Specialized consulting for digital marketing agency owners looking to scale revenue, improve profitability, develop sales teams, strengthen fulfillment, and build a more sustainable business model.
Whether you’re working toward your first million dollars or trying to grow an established multimillion dollar agency, our conversations focus on the challenges specific to your stage of growth.
Ongoing Strategic Advisory
For entrepreneurs seeking a longer term relationship, ongoing consulting provides regular strategic guidance as your business evolves.
This can include growth planning, leadership development, sales strategy, marketing direction, operational decisions, and navigating the challenges that emerge while scaling.
Consulting arrangements are customized based on the business and its objectives.
YOU DON’T NEED MORE INFORMATION. YOU NEED THE RIGHT PERSPECTIVE.
There has never been more information available about growing a business.
You can watch thousands of YouTube videos, listen to business podcasts, read books, and attend seminars.
But information alone doesn’t build companies.
Execution does.
And sometimes the difference between remaining stuck and reaching your next level is getting perspective from someone who has already experienced the challenges you’re facing.
I’ve spent more than 25 years learning what works, what doesn’t, and what it takes to build a successful organization.
If you’re serious about growing your business, I’d welcome the opportunity to see whether my experience can help you get there.
Let’s Talk About Your Business.
Whether you’re an entrepreneur looking to grow or a marketing agency owner ready to scale, let’s have a conversation about where you are, where you want to go, and what’s standing in your way.